Metagramme’s classy identity for the ICMD

Classy, smart and well-executed

This is a particularly enjoyable identity design created by Missouri-based graphic design firm Metagramme for China’s ICMD.

Classy, smart and well-executed

Classy, smart and well-executed

It’s nothing especially progressive, sure, but the logomark is very smart and beautifully executed. I really like how it’s combined as a clef of sorts with type that’s been aligned on staves, almost mimicking the layout of a written musical composition. Real smart.

There’s plenty more images and story to drink in on Identity Designed’s page; gobble it up, people.