Recent times have found me somewhat busier than usual, so there may be an influx of posts appearing soon. But that’s OK because they’re all supreme. Especially this identity design system for ISEM, a national and international high-quality rigid boxes Italian company by Mattia Castiglioni.
Everything about the identity is about fundamental shapes. After all, ISEM are about high-quality boxing and packaging for brands. The logo is a “supporting” box, the tagline is “We Shape Your Dreams”, rudimentary shapes are constructed together to form a cohesive whole, an identity that speaks of ISEM’s simplicity of approach, high quality and professionalism.
Plus, there’s something so deliciously… Italian about the design. Perhaps it’s refined minimalism. Maybe it’s the stylish simplicity. Possibly it’s the singular use of Helvetica, reminiscent of Massimo Vignelli.
I also love the icon system that was used for the website as well.
You should definitely check out Mattia’s website and portfolio. You can also check out more images for this ISEM identity design on Mattia’s Behance entry.
Ian Cylkowski aka Izo
Logo & Identity Design
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