Three Polish designers from Young & Rubicam—Łukasz Słotwiński, Bartek Walczuk and Paweł Marcinkowski—were recently commissioned by WestL Bank Poland to create a brand new banking institution. In the words of the guys themselves:
One with definitely business look but also with a familiar feel. From the very begging[sic] of the creative process, that included naming and brand philosophy, we got into modernism and modern look of an early 50s design. Clean lines, solid colors, symmetry. We wanted to make this ID an emanation of less is more notion.
And, in my view, they’ve definitely nailed it. Click on the images for a bigger view.
The new identity design is extremely comprehensive. The guys have produced a full range of promotional and marketing materials, an extensive stationery package, in-depth visual identity guidelines, a full branded website and much more. And still they’ve kept the design of all materials in line with the original philosophy: less is more. It’s a philosophy I totally dig. The simplicity, professionalism and elegance is a sight to behold.
In particular, I love how they’ve captured that 1950s modernist feel—expressed with prominent typography, clean grid systems and full photographs—with a hint of Brutalism as well. The logo mark, especially, puts me in mind of buildings like the National Bank of Macedonia.
You can check out the individual designers and their much more in-depth presentation for the new PBP Bank identity design on their Behance entry.
Ian Cylkowski aka IZO
Logo & Identity Design
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