Anagrama, a strategic branding agency based in Mexico, have compiled a fine portfolio of work these days, including this rather striking and minimalist identity design for Fraterno’s “El Vivero” development. By all means, click on the images for a larger view.
In particular, I like how this identity design does away with the more traditionalist idea of an all-important, core logo; instead Anagrama have employed a combination of rudimentary styles consisting of a simple, yet striking, colour palette of vivid green, white and black, clean and large typography (set in beautifully kerned Helvetica), grid systems and prominent photography. It very much puts me in mind of the great Swiss style design masters of the 50s and 60s.
Certainly, the combination of the rudimentary elements blend beautifully, forming a cohesive, memorable and impressive identity design.
Ian Cylkowski aka Izo
Logo & Identity Design
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