Goodyear Gets A Good Style

An example of Goodyear's new branding on their trucks

I have to say that, of all the recent brand refreshes I’ve seen recently, the new work done for Goodyear Europe by London-based corporate identity and branding firm October has been one of my favourites.

Goodyear Europe rebrand by October

Goodyear Europe rebrand by October

Goodyear Europe rebrand by October

Keep It Clean & Simple

The rebrand makes use of exceptionally simple typography, featuring the famous Helvetica, minimal iconography that reminds me, at least, of the pictogram style famously developed by Otl Aicher for the 1972 Olympics, and, for the print material, a very strict and clean grid system with lots of white space and large images. In short, the new style puts me in mind of the famous Swiss graphic design masters of the 1950s, which possibly explains why I love it.

Goodyear Europe rebrand by October

Goodyear Europe rebrand by October

Images above taken from October’s Goodyear rebrand project on their Behance portfolio

You can find more of October’s work for Goodyear Europe on their portfolio. They also have an excellent portfolio available to browse over at Behance.

Ian Cylkowski aka Izo

Logo & Brand Identity Design

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