I feel there needs to be a little background story behind this particular design…
Around the beginning of November last year (2010, that is), OMG!Ubuntu reported on a “mystery launcher” that they had been given screenshots of. The images revealed a keyboard launcher app interface not unlike Do (formerly Gnome-Do), or Quicksilver if you’re more familiar with the Mac world. Was this finally evidence of a long-needed upgrade to the powerful Do app launcher?
As it turns out, no.
Not long after these screenshots were revealed, I was contacted by Zeitgeist developer, evangelist and uber-geek and coder Seif Lotfy. He asked if I wanted to be involved in a new “secret” project that the Zeitgeist team were working on. Well I was surely intrigued! It transpired that Seif wanted me to develop an icon design, and subsequent logo, for a new project of theirs called “Synapse”, explaining the screenshots of the new “mystery launcher” were Synapse in action.
I was super excited, largely because, not only did this new app launcher look very cool, but because I had been secretly desiring a Do-esque launcher using Zeitgeist technology for a long time.
When I asked for a brief, however, I merely got the response “Surprise me.”
Sounds like a challenge to me!
Without having much of a brief to rely on, I had to fall back on what I already knew about Synapse. Well, it was a keyboard launcher, powered by Zeitgeist, and promised to find and launch the apps and files you wanted with great speed. “Synapse”, therefore, was a rather apt name; I had an inkling from my early Biology days of what a synapse was, so further research refreshed my memory.
I liked the imagery of a neural synapse, of a junction, two connecting points between which information and chemical electricity passes at incredible speeds. This was a powerful image and metaphor. I was also influenced by the iOS icon specs; I liked the shape of an iOS icon and thought it was a good visual “container” to place the design inside.
It was about then that I started sketching out the design.
Developing And Simplifying
You can see where I was going with the new Synapse icon design. I wanted to show a flow of information from top to bottom, almost like a lightning strike. The “S” of Synapse is contained inside the two, simplistic, synapse junctions, but it also flows; you can trace the movement of energy from the top of the junction, through the “S”, all the way to the bottom junction.
The colour used was important as well. I wanted to reference the colour scheme used for the Zeitgeist Project itself, so a brighter, more vivid version of Zeitgeist’s turquoise was deployed. Subtle highlights and shadows were used to provide a more “etched” feel; like the synaptical junction and “S” were etched out of the icon, revealing this vivid aquamarine of energy and information.
There are two further benefits of this particular design. One was that the icon scaled very well with little or no modifications needed.
The other benefit was that the design lent itself very well to being used as a mono icon.
For the purposes of a logo, the icon was then juxtaposed with a slightly tweaked Aller Sans bold by the DaltonMaag type foundry.
Aller Sans also features, with quite a few others, in my post about excellent fonts for screen and print.
The new Synapse icon design serves itself well in the Ubuntu Software Center.
Looks quite good in the menu as well.
Screenshots of the app above courtesy of OMG!Ubuntu.
Want to play with the app yourself? You may as well, it’s totally free. If you’re an Ubuntu user, check out the instructions on OMG!Ubuntu’s review of Synapse.
Ian Cylkowski aka Izo
Logo & Brand Identity Design
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